Gamut

Project Overview

Gamut is premium loose leaf tea company that souresfrom around the world with bold flavors to tea enthusiasts, ages 38–51. They wanted to convey a connection to the origin of each of the teas that we source with a design that is unique. They wanted brand logo and packaging for the company’s best selling product, the morning, noon, & night set.

By embracing the cultural connection to the teas and knowing that they wanted to one for each time of day, I designed a label system consisting of mandala circle patterns geographic callouts. Using the different colors pulled from each tea.